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Chief Marketing Officer

Company: DC Cargo Mall
Location: Lakewood
Posted on: November 22, 2021

Job Description:

We're hiring an IN-HOUSE Director of Marketing to help us;

  • Grow our DTC e-commerce business through customer acquisition and retention.
  • Build our brand awareness and community through digital advertising, PR, and social media content marketing, and
  • Support our retail growth through marketing and advertising initiatives that help drive the consumer to our products at retail.Best candidates will have a track record of success in generating customers and revenue across an omnichannel environment both domestically and internationally. Hands-on management of customer acquisition/growth/retention, digital advertising, social media, public relations, print marketing, loyalty programs, customer data analytics, and management in a consumer goods environment. Plus the interpersonal skills to lead, manage & develop the Marketing team
    This role serves as a key member of the DCCM Leadership Team and is responsible for developing and executing the strategy while enhancing the DCCM brand, culture, and Marketing team.
    • Develop an omnichannel eCommerce strategy to support key channels.
    • Build, scale, and run a progressive, multi-channel direct-to-consumer marketing organization driven by P&L results.
    • Develop strategies to leverage and expand the DCCM brand.
    • Own the "customer file", including customer acquisition, growth, and retention; lead customer analytics, develop insights that deepen the organization's understanding of the customer.
    • Enable unique customer journeys that strengthen brand engagement based on a cohesive journey that accounts for the motivation, influences, and actions of customers.
    • Track effectiveness of programs for focus on continuous learning and improvement.
    • Lead the development of the overall annual and seasonal marketing programs and plans.
    • Oversee performance of DCCM Marketing and Content strategy against brand marketing budget/ROI models.
    • Provide strong leadership and mentorship to members of the Marketing team.
    • Build a pipeline of talent internally and externally to fuel the growth of the business including developing appropriate plans for key talent.
    • Manage the day-to-day operations of the paid, owned, and earned marketing channels
    • Identifies new market segments and influencers that will benefit from our products
    • Detailed KPI analysis with daily, weekly, and monthly reporting and optimization recommendations
    • Research competition, investigate benchmarks, and provide suggestions for improvement.
    • Own site usability and customer experience.
    • Manage content strategy and calendar across the site and social channels.
      SKILLS REQUIRED
      • 5+ years progressive D2C marketing experience, with a strong track record of execution
      • Demonstrable experience designing, implementing and tracking successful digital marketing campaigns
      • Strong interpersonal skills that match our core values
      • 3+ years of successfully leading, managing, and developing people through mentorship
      • Hands-on experience with Google Analytics, AdWords, social advertising, affiliate, influencer, and email flows/automation (Klavio)
      • 3+ Year experience managing a Shopify store
      • 3+ Years experience with Amazon seller central
      • Experience managing over 3,000 SKUs
      • Strong analytical skills (Excel Guru)
      • Critical thinking and problem-solving skills
      • Excellent communication, research skills, and project and team management skills

Keywords: DC Cargo Mall, Lakewood , Chief Marketing Officer, Advertising , Lakewood, New Jersey

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